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The post-90s have become the main force of mother and child consumption

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With the iteration of the crowd, China's maternal and infant products market has ushered in a new mainstream crowd and started fine parenting

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With the change of population, the market segmentation of China's maternal and infant products industry has accelerated, showing a high-end, personalized and fashionable trend

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In 2020, the market scale of maternal and infant products will be 814.9 billion yuan, and consumption will be upgraded as the core driving force

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The market concentration of standard products for mother and baby products continues to improve, and opportunities for non-standard products are frequent

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The growth rate of online retail scale is slowing down, and the proportion and growth rate of online sales of different categories are differentiated

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The consumption intention of mother and child users in third and fourth tier cities has been continuously improved, sinking, and the market potential is huge

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The tide trend of mother and child countries is obvious, and the market share of domestic brands continues to rise

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With the continuous rise of houlang brand, baby food has become a capital pet 

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Insight into consumption of mother and child users in China

 

 

The post-90s have become the main consumer group of mother and child users in China

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Age and urban distribution of maternal and infant app users in China in July 2021

 

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Basic portrait of post-90s mother and child user group

 

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Consumption attitude of post-90s mother and child users

 

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New consumption behavior of post-90s mother and child users

 

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