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Current situation and future market scale forecast of China's adult diaper industry

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At present, the problem of population aging in China is serious, and it has entered an aging society in a full sense. Statistics show that in 2018, China‘s population over the age of 65 reached 167 million, accounting for 11.9% of the population, and more than 40 million disabled and semi-disabled elderly people in need of nursing care. However, the market penetration rate of adult diapers in China is still low compared to other countries.

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Population aging stimulates the market demand for adult diapers

At present, the problem of population aging in China is serious, and it has entered an aging society in a full sense. Statistics show that in 2018, China‘s population over the age of 65 reached 167 million, accounting for 11.9% of the population, and more than 40 million disabled and semi-disabled elderly people in need of nursing care. However, the market penetration rate of adult diapers in China is still low compared to other countries.If calculated based on the global market penetration rate of 12%, China's adult diaper market is close to tens of billions.

The development trend of adult diapers

In terms of the penetration rate of the types of diapers, the thin and light diapers have the highest penetration rate and are the most popular among consumers. Secondly, although the growth rate of swimming diapers was higher in the past year, the penetration rate was lower. Diapers, which are mainly soft and distinguishable for day and night use, and diapers suitable for summer, have also grown rapidly. With the increase in the overall penetration rate of diapers, paper nappy and other products are in a state of shrinking.

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With the continuous change of domestic population structure, adult incontinence products have begun to be recognized by more and more consumers. Adult diapers are disposable paper incontinence products and one of adult care products. They are mainly suitable for incontinence adults. The main performance of adult diapers is water absorption, which mainly depends on the amount of fluff pulp and polymer water absorbent. At present, in the domestic market, the State Administration of quality supervision and safety has strict GB / t28004 requirements for the quality of adult diapers, pure cotton, safe and clean polymer. The absorption and size of adult diapers are much larger than those of baby diapers.

The material of adult diapers

The structure of adult diapers is divided into three layers from inside to outside: the inner layer is close to the skin and is made of non-woven fabric; the middle layer is water absorbing fluff slurry, and polymer water absorbing beads are added; the outer layer is impermeable PE bottom film.

With the aggravation of aging, the life of the elderly has gradually attracted the attention of all sectors of society. We all know that when people get old, physical function will decrease and elderly can't take care of themselves. Adult diapers can solve this kind of problems. It is reported that adult diapers are disposable paper incontinence products and one of adult care products. They are mainly suitable for incontinence adults. The main performance of adult diapers is water absorption, which mainly depends on the amount of fluff pulp and polymer water absorbent.

The price of adult diapers

The retail price of adult diapers ranges from a dozen to several dozen dollars;

What kind of profession are adult diapers for?

1.People with severe incontinence, bedridden paralysis, puerperium lochia, etc.

2.People who are stuck in traffic, cannot go to the toilet when going out, and those who take exams and meetings.

How about the adult diaper industry

At present, there are three main channels for adult diaper sales, namely elderly care institutions, hospitals and e-commerce platforms. According to the ECOSOC website, in addition to mainstream platforms such as Taobao, pinduoduo, Suning Tesco, Netease koala and cross-border e-commerce, China's main sales diaper platforms also have many mother and child e-commerce, such as Beibei, gb, muyingzhijia, miya and other vertical platforms. The minimum raw material cost of a qualified adult diaper is about 1-1.1 yuan. Obviously, the cost of raw materials far exceeds the cost price of 0.75 yuan calculated according to the product sales price and sales cost.

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The forecast of the future market scale of adult diapers

At present, the problem of population aging in China is serious, and it has entered an aging society in a full sense. Statistics show that in 2018, China‘s population over the age of 65 reached 167 million, accounting for 11.9% of the population, and more than 40 million disabled and semi-disabled elderly people in need of nursing care. However, the market penetration rate of adult diapers in China is still low compared to other countries.If calculated based on the global market penetration rate of 12%, China's adult diaper market is close to tens of billions.

 

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In the fierce market competition, whether companies and investors can make timely and effective market decisions is the key to victory. The adult diaper industry research report is to provide a basis for understanding the market and analyzing the environment. It is an important means for companies to understand the market and grasp the development direction, and is an important tool to assist companies in making decisions. Based on the monitoring statistical data indicator system of the adult diaper industry, the report studies the current situation, changes and trends of the production and consumption of the adult diaper industry in China in a certain period of time. The adult diaper report helps companies and investors gain insights into the market supply and demand behavior of China’s adult diaper industry, evaluate the investment value of China’s adult diaper industry, and provide third-party decision-making support for related companies. The content of the report helps companies and investors in the adult diaper industry understand market supply and demand, and can provide third-party decision support for the formulation of corporate marketing plans. The report provides customers with annual supply and demand data analysis of China's adult diaper industry for the first time. The report has the characteristics of detailed content, accurate models, and scientific analysis methods.

The forecast and analysis of market scale of adult diapers

The upgrade of residents' consumption will drive the penetration rate of the diaper market to further increase, and the aging population will generate a huge demand market for annual incontinence products. It is expected that China's diaper demand market will continue to grow in the next five years. Affected by the decline in the birth rate, the growth rate of the diaper market is expected to slow down. In 2019, the market size of China's diaper demand is expected to be 49.4 billion yuan. It is expected to grow to around 63 billion yuan by 2024, with a compound annual growth rate of 5%.

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