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The virtual human IP of Hengan Group sells genuine authorized digital collections for 77 yuan

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The virtual human IP of Hengan Group sells genuine authorized digital collections for 77 yuan

2022-2-21

On February 14, Valentine's day, mysterious oasis united with "Yuanqi Lianmeng" to officially sell the first virtual human digital collection project in China - yuan77 virtual singer dynamic digital collection. According to the platform data, once the series of digital collections were put on the shelves, they quickly sold out in a few minutes.


[IP introduction] yuan77 originated from Hengan Group, the largest household goods company in China. In 2019, it carried out a new upgrade and business planning, and was positioned as "China style two-dimensional virtual singer". China's unique collocation style, China's two dimensional fried dough twist "7" logo, pink hair color matching cotton headwear, and the dress dress blend the cheongsam with modern elements, forming the unique symbol of the two dimensional virtual Chinese song - 77 yuan classmate. "Yuanqi Lianmeng" is also based on Chinese culture and elements, combined with advanced technology to deliver high-quality acgn content to generation Z.



According to the person in charge of the project, the successful combination with "Yuanqi Lianmeng" has become a milestone event for the mysterious oasis to enter the field of virtual human and secondary element. In the future, mysterious oasis will build a series of genuine authorized digital derivatives and special music digital collections around the "Yuan 77" super virtual singer IP. At the same time, it will prepare to launch the yuan universe social projects such as the yuan universe concert of the first virtual singer "Yuan 77" in China.

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