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Nappy Development and Market Changes

# Diapers # nappy

Nowadays, the wide application of nappy also reflects the increasing acceptance of nappy. Based on people's trust in the product, the product itself has the characteristics of strong liquid absorption ability, good dryness and comfortable wearing. These characteristics undoubtedly reduce a great burden on parents. As for when it began to enter the market, I believe few people know. Next, let's go back.

Development of nappy and other sanitary cushion materials

The demand for sanitary pad materials has always existed. Human beings have been using nappy and sanitary napkins for a long time. Since mass production in 1961, nappy have experienced a slow process of popularization and development. In its development process, important events include: in 1970, the product of fastening system was born; In 1972, fluff pulp replaced wrinkled toilet paper; In 1986, the use of high absorption resin promoted the rapid popularization of nappy all over the world; In 1876, Kimberly company launched pants products, using single-sided tape and buckle to increase the side leakage prevention of legs; In 1889, the leg anti side leakage partition came out; In 1994, it used a cloth like bottom layer; Launch large baby training pants. In the 19th century, sanitary napkins entered the stage of washable sanitary cotton; During the first World War, the earliest medicinal "disposable sanitary cotton" was made with bandages; In the 20th century, great progress was made in sanitary cotton, and self-adhesive gum sanitary cotton was born.


Nappy market changes

With the change of population structure, the development mode of nonwoven sanitary products has also changed, and the market potential has been greatly enhanced. However, the growth trend also varies by region. The upsurge of use first rose in developed countries, which promoted the rapid development of the whole industry. The decline in birth rate and capacity is one of the main reasons for the slight decline in sales in developed regions. Emerging markets such as China, Eastern Europe and Latin America have provided extensive market demand for the development and use of such products, with a year-on-year increase of more than 16% in 2009. At present, the penetration rate of products in developed countries has reached 100%, and the average annual growth rate of baby nappy in the world is about 5%. In emerging markets, especially China, it shows obvious market growth demand. Asia has the fastest growing baby nappy market, with an increase of 17%, including 23% in China, 11% in India, 6.1% in Brazil and 7% in Africa.


From developed to developing countries, nappy use depends largely on local birth rates. At present, the vast majority of new parents can accept and be happy to use the product, compared with the lack of market awareness when it just appears. The products are also constantly improving. I believe that in the future, products can be recognized by consumers in terms of functionality and comfort.


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