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Advertising overturned, and well-known brand enterprises of diapers were put on file for investigation

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Recently, Weibo account & ldquo; Lawyer Deng Gaojing; The release information says, & ldquo; P & G is suspected of publishing illegal advertisements and has been put on file for investigation& rdquo; In this regard, some media asked the market supervision and Administration Bureau of Huangpu District of Guangzhou for confirmation, and the relevant staff said, & ldquo; P & G was indeed investigated on March 28 this year& rdquo;

Famous brand of Diapers & ldquo; P & G & rdquo; Reason for filing a case

Looking back on the whole story, in March 13th this year, the official account of WeChat was “ P & G member center & rdquo; Released "women's foot odor is five times that of men? Now smell it!" One article, causing the vast number of consumers to make complaints about the situation.

Although the above articles have been deleted, the matter has still triggered extensive discussion on social platforms. On March 24, # P & G # and other related topics once ranked fourth in microblog hot search. Many netizens believe that P & G's articles are suspected of insulting women and gender discrimination. Subsequently, P & G China issued an apology statement on its official microblog.

Famous brand of Diapers & ldquo; P & G & rdquo; Follow up

However, the matter did not come to an end with P & G's apology. On March 26, Weibo account & ldquo; Lawyer Deng Gaojing; Posted a microblog saying, & ldquo; P & G's article is suspected of violating the advertising law. Guangzhou market supervision bureau is requested to impose a fine on Guangzhou P & G Co., Ltd. in accordance with the law;.

After that, on April 7, the lawyer tweeted again, saying, & ldquo; After calling me on March 31 to inform me that the case has been filed, the Guangzhou Huangpu District government just sent a text message to officially inform me that an investigation has been filed on the suspected illegal advertising of Guangzhou P & G Co., Ltd. (Suihuang case [2022] No. 00096) on March 28, 2022. The case is being handled, and the results will be publicized to the public after the case is handled;.

In this regard, the media immediately sought confirmation from the market supervision and Administration Bureau of Huangpu District, Guangzhou. The relevant staff said, & ldquo; Indeed, on March 28, Guangzhou P & G Co., Ltd. was put on file for investigation because of the previously released "women's foot odor is five times that of men? Don't believe it, smell it now!"& rdquo; The staff member said that the case is currently under investigation.

It is worth mentioning that as early as March 28, insiders found that & ldquo; P & G member center & rdquo; The official account of WeChat has been cancelled. The official account shows that the public number has entered the freeze period of its own cancellation, and its function is not available.

According to public information, P & G (Procter & Gamble, P & amp; g) is a multinational consumer commodity company from the United States. It entered the Chinese market in 1988. Its best-selling sanitary products include pampers baby diapers, hushubao sanitary napkins, danbisi sanitary tampons, etc. P & G Greater China is headquartered in Guangzhou and has many branches and factories in Guangzhou, Beijing, Shanghai, Chengdu, Tianjin, Dongguan and other places.

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