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New launch of Freund's "soft universe": redefining "soft diapers"


With the vigorous development of China in the past decade, people's life has also been rapidly promoted by the times. The improvement of material culture and living standards has made a qualitative change in the public's consumption concept. With the introduction of new policies and the continuous fermentation of social events in the maternal and infant industry, consumers in the new era have more stringent requirements for product quality. How to adhere to the red line of product quality and safety is the basic bottom line of enterprise development. How to make continuous innovation and breakthroughs in product quality and safety is a challenge that many enterprises must face in the long-term development.


1. Soft diapers produce background

Recently, as a leading enterprise in China's maternal and infant consumer goods industry, Freund has broken through many technical barriers, achieved breakthroughs in quality safety and product innovation, and launched a new & ldquo; Soft universe & rdquo; Series diaper products. This & ldquo; 3D ring soft & rdquo; The birth of diapers will also redefine the industry & ldquo; Soft Diapers & rdquo; Word. The new product has been on sale on multiple platforms since March 21, and has been on the head mother and baby platform & ldquo; Baby tree & rdquo; More than 40000 Baoma have paid attention to and applied for trial, which has been highly praised and trusted by consumers. With its hard core product strength, Freund has invited consumers to experience the & ldquo; Soft ceiling & rdquo;.


Looking at the diaper Market with a dizzying array of products, how to choose a safe and suitable diaper has become a problem for many mother and child families. According to popular science, the baby's skin is only one tenth of the thickness of adult skin, and it takes at least 3 years to develop before and after it is the same as adult skin. Before the skin barrier is established, it is vulnerable to external stimulation and infection, resulting in many situations such as allergy, eczema and red ass. Many consumers will inevitably buy some inferior products with rough materials and not easy to absorb water and breathe when purchasing diaper products. These products will endanger the baby's health and make the skin more sensitive under long-term skin contact.

Based on its care for thousands of Chinese mother and baby families, Freund has been standing in the perspective of consumers to perceive the real needs for 16 years, and strives to provide each newborn family with high-quality, safe and reasonably priced nursing products. The & ldquo; Soft universe & rdquo; For high-end products, new quality upgrades have been carried out in product technology and raw materials. Softness, water absorption, air permeability, reverse osmosis and safety are strictly controlled according to the standards of high-end products. From the standpoint of consumers, develop diaper products with soft internal and external details to achieve & ldquo; 3D ring soft touch is gentle & rdquo;.


2.“ 3D ring soft touch is gentle & rdquo; Soft diapers

Infants' skin will inevitably be rubbed during daily activities. Diapers with ordinary and rough materials will damage the skin protection barrier in the process of daily activities. They are prone to abrasion, allergy, red ass and other problems in long-term intimate contact.

Aiming at the pain point that infants' skin is delicate and easy to be damaged, Freund's soft universe series diapers select a natural and pure new woven soft surface layer on the inner layer close to the delicate skin. The 3D Nebula above the surface layer can fit the skin fluffy and soft. The 0.19cm deep weightless thin core can quickly lock the moisture, keep the skin fresh and comfortable with the support of 20000 + breathable microporous bottom membrane, isolate the bacterial hazards in urine and feces, and keep away from eczema Irritating root problems such as red ass.

When observing the baby's daily activities, Freund found that their skin is in a state of mutual friction for a long time in their daily activities. To do this, & ldquo; Soft universe & rdquo; Series diapers are fully covered with soft hot-air non-woven fabric on the outer layer. Under the protection of down like materials, the ass forms an invisible protective layer, which slows down the friction between the outside and the skin and makes the movement more comfortable.


Details often become the key to the success or failure of products. In addition to being soft inside and outside, Freund's soft universe series diapers have also been treated with care in details this time. In the process of infant activities, whether jumping, sitting or lying, they will touch their abdomen, that is, the position of the front waist sticker of the product. This time, Freund upgraded the waist sticker of soft universe diapers to super soft velvet material. The skin friendly flannelette can better protect and reduce the risk of scratch when touching. The three-dimensional and highly elastic soft waist circumference design on toddlers can also effectively reduce the feeling of abdominal strangulation and avoid red marks on the abdomen after wearing.


Freund's soft universe series diapers take into account the softness of every detail in the design, gently take care of every inch of delicate skin of infants, make their hips, thighs and waist have soft fitting protection, and help them take every step of free exploration through products.


3.“ Safety and quality remain the same for 16 years & rdquo; Soft diapers

“ The first step of genius & nbsp; Freund's heart Guard & rdquo;. Looking back on the mental journey of Freund, an old brand of domestic goods, we can find that in the past 16 years, Freund has always adhered to the spirit of Aerospace Exploration and focused on the R & D and innovation of mother and baby products. In terms of technical and scientific research strength, in addition to having more than 100000 square meters of self built green factories, Freund has also configured many global high-end equipment and mastered a number of national diaper patent technologies. Since its establishment, Freund has continuously won various awards in mother and baby consumer categories with its strong strength. In order to achieve new breakthroughs in innovation and technology, we carried out strategic cooperation with the Department of chemical engineering of Tsinghua University in 2021 and jointly explored & ldquo; Created in China & rdquo; In new areas, promote the quality upgrading of domestic maternal and infant industries.


This time, Freund's has not only brought a new & ldquo; 3D soft ring, gentle touch & rdquo; The new experience also opens up a new route for the high-end market of the industry and brings more new possibilities. With the rise of domestic brands in recent years, I believe that Freund, an old domestic product grown up with families in the new era, can continue to launch more high-quality innovative products in the future to help more Chinese babies take the first step of their own talents.


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