PEST analysis is widely used in different types of enterprises and is a method to analyze the external macro environment of enterprises. By analyzing the external macro environment of the enterprise, it helps to formulate accurate business strategies. It is generally believed that business operations will be affected by four macro-environments, including: political environment (Politics), economic environment (Economy), social environment (Socity), technology environment (Technology). The impact of the macro environment not only affects a single enterprise, but also affects all enterprises and industries. Therefore, these factors belong to the external environment of the enterprise's operation and are usually not affected by the operation of the enterprise. In order to better carry out pull-ups and toddler pants WeChat marketing, it is necessary to briefly analyze the political environment.
The political environment includes national laws and regulations, social systems, government policies, and development policies. The business activities of enterprises are bound to be affected by the social system. In different periods, the same policy will also have different degrees of impact on the operation of enterprises. In addition, the government's policy inclinations and policies will directly or indirectly affect the operation of enterprises.
In recent years, the state has paid more and more attention to the social e-commerce industry. In order to promote the healthy development of the social e-commerce industry, regulate market behavior, and clarify the responsibilities of relevant departments, the state has successively issued a series of policies. The promulgation of these laws and regulations provides policy guidance for market managers and industry practitioners, restricts operators' WeChat marketing behavior, eliminates the public's concerns about the social e-commerce industry, establishes a positive image for the industry, and promotes the development of social e-commerce. Development opens up policy space. In general, China is supportive of the development of e-commerce, and this article discusses an important form of e-commerce. In view of the problems existing in the current e-commerce industry, the state adopts laws and other forms to regulate. On the one hand, it can effectively rectify the economic and market environment, and on the other hand, it can effectively protect the legitimate rights and interests of consumers.
In the context of the times, laws such as the E-Commerce Law of the People's Republic of China came into being. The law was drafted back in 2013. At that time, my country's e-commerce developed rapidly, and the average annual growth rate maintained a rapid trend, which added new impetus to promote economic development. However, with the rapid development, there are also many new problems. Relevant departments realized the lack of proper laws to regulate and guide the development of e-commerce, so they started legislative work. From start to finish, the legislative work took nearly five years. During the formulation process, we solicited public opinions and fully drew on the experience and achievements of other countries and international organizations. After repeated revisions and reviews, my country's first e-commerce law was finally completed. On August 31, 2018, the "E-commerce Law of the People's Republic of China" was officially voted by the Standing Committee of the National People's Congress, which means that after four reviews, the draft law was finally officially released on January 1, 2019, and the law was officially released on January 1, 2019. birthday.
The Chinese government's supportive attitude towards the new economic model has increased more young people's confidence in innovation and entrepreneurship and restored their entrepreneurial spirit. In such an era, some pull-ups and toddler pants companies choose to transform into WeChat marketing, participate in new models, and seize new opportunities.