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Norbond shares added 100 billion women's sanitary products and released the first washable sanitary napkin in China


Norbond (603238) publicly released China's first washable sanitary napkin, Shusan surelax, through the cloud. This invention is another breakthrough and subversive innovation made by norbond in the field of washable material technology, and also indicates that norbond has taken a key step in transforming from a pure BTB enterprise to participating in the BTC sanitary products market. Mr. Zhang Jie, managing director of norbond shares, shared this great invention and achievement with the industry and all walks of life through the Internet.

01. The global market size of feminine hygiene products may reach 37 billion US dollars

Sanitary napkins have a market penetration rate of more than 90% in developed countries such as Europe and America. In developed countries, besides sanitary napkins and sanitary pads, the consumption of sanitary napkins is also large. It can be said that sanitary napkins have basically solved the problems of women of age in developed countries during the physiological period.

According to statista's statistical data, the global retail scale of female sanitary products showed a year-on-year growth trend from 2015 to 2020. In 2015, the global market size of female sanitary napkin industry was US $32 billion. In 2020, the global market size of female sanitary napkin industry was US $37 billion, with an annual growth rate of 2.95%. In addition, according to the annual report of the household paper and sanitary products industry in 2021, the total market size of China's female sanitary products in 2021 was 61.78 billion yuan.

02. There is still a large space in the high-end market of global sanitary napkin products

According to the public data of prospective industry research institute, in the global sanitary napkin Market, five multinational companies, Procter & Gamble, Kao, Johnson & Johnson, UNIKA and Kimberly Clark, occupy a large market share, and their products mainly focus on the middle and high-end market. According to statistics, the average penetration rate of the global sanitary napkin Market is low, and the market still has a large growth space. At present, the competition in the domestic medium and low-end sanitary napkin Market is fierce, and some enterprises with strong strength can consider entering the high-end domestic and foreign markets.

03. New opportunities brought by sustainable development

At present, 90% of the raw materials of the traditional sanitary napkins are plastic, which makes the products insufficiently breathable. The plastic components of some products need about 500 years to degrade. In addition, the traditional sanitary napkin waste treatment methods are incineration and landfill, of which 30% of the waste is washed away into the sea and rivers. According to incomplete statistics, the world consumes about 300 billion pieces of female sanitary products every year, which creates a certain burden and pressure on the global environment and also has some impact on the health of women.

The world's famous brand manufacturers of sanitary napkins said: & ldquo; High performance alone is no longer the ultimate goal. It is more competitive to combine high performance with green and sustainable product design. In addition, more and more women in the new era are questioning why there is such a long list of artificial and other plastic ingredients in traditional feminine hygiene products? Traditional products have stagnated in the global market, and women are replacing them with more natural products. Safe for consumers; It is also safe for the environment. At first, this trend was more inclined to the former aspect, but now consumers are more and more concerned about their impact on human living environment and small home environment, as well as their own health. Therefore, high performance and green safety must be taken into account in the future sanitary napkins& rdquo;


Create a global leader in green health care products


Mr. Zhang Jie, CEO of norbond, mentioned in the sharing of this cloud conference that as an advocate of building health care products and a leader of green products, norbond has always been striving to achieve better health care and organically integrate green products into health care.

As the first inventor of China Sanli Chong, norbond has been committed to the development of green environmental protection industry for more than ten years since the invention of the first piece of washable and degradable Sanli Chong product in 2009. Today, it has become the largest washable production base in the world. We have never stopped. We continue to explore the road of pursuing the world's leading level of washable performance in the technical field. We also firmly believe that, Only by following the world's most advanced technical performance target level can we create a greater product. Driven by this belief, we have invented the breakable sanitary napkin Shusan surelax, which subverts the industry.

The successful launch and listing of Shusan surelax sanitary napkin is also based on the 13 years of technical accumulation of norbond in the washable materials. After achieving the extreme level of dispersibility and washability, and after three years of efforts, it finally achieved this achievement; At the same time, it is also a major invention that norbond has been making unremitting efforts with its passion for health care and green environmental protection.


Shusan surelax sanitary napkin products, in combination with the requirements for toilet access, study and analyze the specifications and conditions of toilets in economies around the world, so as to flush smoothly in the toilet, which will not only reduce the embarrassing scene after use, but also effectively reduce the pollution to the living environment. The pure plant fiber structure is applied to the surface and inner layers of the sanitary napkin. The plant fiber has passed the inspection of the authority. It begins to decompose after 14 days after the product is buried, and 100% biodegradation is completed within 28 days. The excellent degradability, when it can be used in the toilet, can be washed and degraded, is the three major technical challenges of sanitary napkins as a washable product. Norbond estimates that if disposable sanitary napkins are used globally, the production of micro plastics will be reduced by 3 million tons per year.


Care for women's health and mother earth. The washable sanitary napkin made of pure plant fiber is made of 38 micron ultra-fine plant fiber, which replaces the traditional polypropylene, polyethylene and other plastic films. It has excellent air permeability and is more insensitive to the skin, giving users a new feeling. It is also one of the important significance of this conference.


According to public information, among the 80000 tons of non-woven fabrics produced by norbond, 30000 tons are washable materials, making it the largest wet washable super factory in China. The company has a 13 year history of washable technology and is also the first inventor of sanlichong. According to norbond, it will continue to expand in the future; Relax & rdquo; Free brand production and sales will also actively seek strategic cooperation with well-known sanitary napkin brands at home and abroad on the premise of exporting the patented technology of the whole norbond washable sanitary napkin products; At the same time, with the mission of subverting the industry, we will continue to increase R & D investment, upgrade the performance indicators of the existing disposable sanitary napkins, and advance towards the era of global disposable sanitary napkins from 1.0 to 2.0 and higher.


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